Fly on the Wall

Posted on 20, Sep, 2007 at 20:00

Category: Science

Have you ever wished you could be a fly on a wall? Watching what other people are doing and saying without them knowing you’re watching them. We all have, right. But, we know that it would be impossible. Or is it?

Xuuk Inc. has a new eye-tracking device that looks like the compound eye of a fly. They call it the eyebox2 - http://www.xuuk.com/. This device can monitor the eye movements of people on the move in real time. And it can do this from up to 32 feet away. It uses infrared light and measures the amount of infrared light reflected from viewer’s eyes.

This device can be used to determine how effective a billboard is or what part of a supermarket shelf gets a shopper’s attention. It could also be used to pause a DVD movie when a viewer stops looking at the TV.

This sounds a little eerie and a lot like “Big Brother” is watching. I already have to deal with web “cookies” that monitor every web site I visit, but now it looks like I will have to start wearing sun glasses everywhere I go.

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